Discovering the Charm of Tullamore, Ireland: A Whiskey Lover's Paradise

Located in the heart of Ireland, Tullamore is a picturesque town that has gained international recognition for its iconic whiskey brand, Tullamore D.E.W. Since William Grant & Sons took ownership of the distillery a number of years ago, the company has been working tirelessly to increase its share of the Irish whiskey market globally.

Tullamore's rich history and fascinating heritage are evident in every corner of this charming town. With a history spanning over two centuries, Tullamore D.E.W. is one of Ireland's most iconic whiskey brands, renowned for its high-quality spirits. In fact, it's also the second-best-selling Irish whiskey globally.

As you wander through the streets of Tullamore, you'll notice that the town has a unique charm and character all its own. From the Grand Canal, which flows through the town, to the historic landmarks like Birr Castle, Leap Castle, Charleville Castle, Clonmacnoise Monastery, and more, there's no shortage of natural attractions, historic places, and adventurous activities to explore.

If you're looking for a unique experience, be sure to visit the Clara Bog Nature Reserve, where you can spot chirpy birds, wildflowers, and watercourses. For thrill-seekers, skydiving and hot air ballooning are also on offer.

Tullamore has something for everyone, whether you're an adventure enthusiast or simply looking to soak up the local culture. The town's residents are known for their warm hospitality, making it easy to feel at home in this charming Irish borough.

In recent years, Tullamore D.E.W. has been celebrating its 192-year-old heritage with a series of billboard campaigns featuring locals like Paul, who became an overnight sensation after his photo was plastered on billboards across New York City. The campaign, which originated about a year ago when representatives from the whiskey brand visited the local pub, The Brewery Tap, has been a huge success.

As you plan your trip to Tullamore, be sure to take in all the fun-filled activities and attractions this enchanting town has to offer. From nature reserves to historic landmarks, there's no shortage of exciting things to see and do. And who knows? You might even find yourself on one of those iconic billboards.

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